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As the first phase of increasing revenues, internal targeting campaigns have to be automated. You have 100,s (If not 1000,s) of service offerings and Millions of customers. The prime role of automated targeting is to maximize response by putting the current promotion in front of the right customer. TargetAd™ moves away from cumbersome and time consuming techniques of legacy data mining, customer demographics studies and focus groups. Response performance increases by 200% - 400%. TargetAd™ enables operators to improve the user experience by automatically matching services to specific subscriber based on their real needs. |
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The Second Phase of optimizing revenues is provided by the full automation of the Customer Discovery Engine. Once user and service profiles are established within the Customer Discovery Engine, the optimal service will be served on a user basis at any touch point in the network. This could include internal VAS services, Voice services or third party cost-per-result advertising (See DEM and COD mobile Advertising) ValueAd provides the additional layer that tunes the automated promotion process to maximum profit by optimizing service value. ValueAd has proven itself in automating Customer Discovery services in networks with 50 Million + users and Millions of multi-service transactions per day. |
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Discovery Engine Marketing enables operators to securely open up their network to 3rd party Ad serving. By using network events and customer data DEM enables operators to serve ads with optimal click through rates. With flexible business model offerings, massiveImpact ensures that operators can have a risk free strategy to harnessing this revenue stream. |
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Is a new pay per result mobile advertising service for you to reach ready-to-buy customers who are looking for your products or services. Quality customer calls are delivered to your business phone number direct from the user responding to promotions presented in their mobile devices. The call connection time, destination and duration are all recorded to provide full reporting. http://www.cod.com.tw/index.html |
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